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Live in the U.S. and UK, the new website features all Kayali perfumes, a Fragrance Finder, and Must 12, an exclusive new scent.
October 9, 2025
By: Rachel Klemovitch
Assistant Editor
A bold new chapter begins as Kayali unveils its first-ever dedicated website— a dynamic digital home designed to bring its global community closer to the brand than ever before.
For the first time, fans have access to the full Kayali fragrance world in one place, alongside an elevated online experience that goes far beyond shopping.
Mona Kattan, Founder and CEO of Kayali, said,
“From the very beginning, our mission has been to connect with our community in the most authentic and inspiring way possible, and this new platform allows us to do just that… It’s where our community can explore, learn, and experience the full Kayali universe, while enjoying exclusive gems like Musk | 12 and discovering their perfect scent match through our Fragrance Finder.”
The website invites visitors into the heart of the brand’s universe with immersive storytelling, exclusive launches, and innovative features.
The new Fragrance Finder is a personalized discovery tool that helps users curate their perfect scent wardrobe. The platform also serves as a hub for new launches, behind-the-scenes content, and brand-first exclusives.
Kayali.com features the innovative Fragrance Finder, an interactive tool designed to help customers discover their perfect scent match. By combining personal preferences with personality traits, this feature guides fragrance lovers on a journey to find the Kayali creations that resonate most deeply with them.
The first exclusive is the long-awaited return of Musk | 12 Eau de Parfum, a cult-favorite fragrance making its highly anticipated comeback as a Kayali.com exclusive.
Cherished by fragrance lovers and the KAYALI community for its soft, comforting blend of sweet freesia, delicate lotus flower, and soft musks, this iconic scent is returning as the ultimate layering scent available – only through Kayali.com.
Launched in 2018, Musk | 12 was part of the first original four fragrances introduced by the brand and was created to be the perfect foundation for your fragrance layering experience.
To help create this beautiful scent, Katan tapped legendary master perfumer Harry Freemont before his retirement.
Marking its comeback in true Kayali style, the reintroduction of Musk | 12 also debuts a fresh new campaign, Musk | 12 Is Back – a celebration of scent, nostalgia, and community.
Alongside Kayali founder Mona Kattan, the campaign features a collective of fragrance lovers and creatives, including Mona’s Dubai Bling co-star, Safa Siddiqui, Twinkle Stanly, Leya El Hajj, Safa Siddiqui, and Michelle Castro.
Launching today, Kayali.com debuts in the United States (mainland only) and the United Kingdom. There are also plans to expand into additional markets – including the UAE, Canada, Australia, France, Germany, and the Netherlands – in the coming months.
Kayali’s New Gourmand Fragrances Shake Up Tradition
Kayali Launches Vacay in a Bottle Collection in Full-Sized Bottles
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