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Mintel Predicts Fall/Winter 2025 Beauty Trends

Classic beauty from iconic periods is being reinterpreted for today.

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As the seasons change, the beauty landscape for Autumn/Winter 2025 is set for a dramatic shift. This year’s trends are moodier, grittier, and unmistakably daring, blending nostalgic aesthetics with bold, modern experimentation. Three key movements are set to define the colder months: updated vintage glamour, a revival of gothic anti-glamour, and unexpected pops of vibrant color.

Classic beauty from iconic periods like the 1560s Renaissance and the 1960s is being reinterpreted for today. These revivals feature a contemporary edge, emphasizing pearlescent, satin-finish skin, sculpted features, and minimal brows. A standout look is the “Turkish Delight” trend, which focuses on dramatic mascara and eyeliner. Brands can tap into this by offering period-inspired collections and tutorials that help consumers achieve these timeless looks.

Pop Culture Revives Gothic Anti-Glamour in 2025

Fueled by upcoming films like Frankenstein, gothic aesthetics are returning to the forefront. This modern interpretation includes smudged eyeliner, deep, dark lip colors, and a fresh “dewy gothic” finish. To align with this trend, brands should consider offering cool-toned contouring shades and lipsticks that empower consumers to explore this edgy, mysterious style.

Consumers Crave Brighter, Bolder Looks

Breaking from traditional autumn palettes, pastels are making an unexpected appearance. Soft yet striking shades like butter yellow and neon mint are redefining seasonal beauty, demonstrating that bold doesn’t always mean dark. Easy-to-use products, such as cream eyeshadow sticks in pastel shades, can encourage confident experimentation.

Playful creativity also takes center stage, with charms and accessories for hair and nails emerging as a key trend.

Seasonal Beauty

Mintel believes this season is about blending nostalgia with bold individuality, offering an opportunity for brands to connect with consumers through expressive and refreshed aesthetics.

Consumers are drawn to styles that marry vintage charm with modern innovation, and brands that provide curated collections alongside easy-to-follow tutorials will stand out. This season’s beauty is about championing self-expression and individuality—essentials for building meaningful connections during the colder months.