Bath & Body Works and Milk Bar are expanding their partnership with a holiday collection that blends gourmand fragrance and festive desserts for a multi-sensory experience.

Following the fan-favorite Birthday Cake drop, the holiday collection expands the experience with new gourmand fragrances and festive desserts designed to spark joy. 

The collection’s packaging features bold, festive designs inspired by Milk Bar’s signature aesthetic—playful, colorful, and brimming with holiday joy.

Milk Bar’s signature desserts now inspire the rituals consumers love most, including candles that warm the home, body care that feels indulgent, and gifts that spread sweetness throughout the season.  

Betsy Schumacher, Bath & Body Works’ chief merchandising officer, said, 

 “We knew we had to go big for the holidays, and for us that means creating something consumers can truly experience. They’re passionate about gourmand scents, and this collection is all about creating moments that feel cozy, festive and craveable—bringing indulgence and nostalgia to life in a way only Bath & Body Works can.”

Each scent and treat is crafted to capture the magic of holiday indulgence, blending Bath & Body Works’ fragrance expertise with Milk Bar’s inventive approach to desserts.

Festive Milk-Inspired Scents

• Raspberry Holiday Pie Bar — A festive, fruit-forward blend of raspberry jelly, sugar cookie, and toasted almonds. Sweet, jammy, and cozy. 
• Cinnamon Pretzel Cookie — Toasted pretzel, cinnamon dusting, and sugared vanilla come together in this warm, cozy scent. Sweet and salty with a gooey twist. 
• Peppermint Bark Truffle — A decadent mix of peppermint chocolate cake, crushed candy cane, and creamy white chocolate.
• Cereal Milk Soft Serve — Golden cornflakes, frosted sugar, and soft ice cream swirl together in this nostalgic gourmand.
• Returning Scent: Birthday Cake — Layered vanilla cake, creamy frosting, and rainbow sprinkles. 

Each scent comes in a variety of SKUs, including Fine Fragrance Mist, Body Wash, Ultimate Hydration Body Cream, Foaming Hand Soaps, 3-wick candles, wallflowers, and more. 

This collaboration is part of Bath & Body Works’ ongoing mission to surprise and delight consumers through meaningful, culturally relevant partnerships. 

Milk Bar’s inventive approach to holiday desserts makes them an ideal partner for this festive collaboration, uniting two brands celebrated for sensory delight.  

As part of the collaboration, Milk Bar will offer limited edition desserts at select Milk Bar bakeries, including Cinnamon Pretzel Cookie and Raspberry Holiday Pie Bar (starting Oct. 20), plus Peppermint Bark Cake in December.

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