Under the High Patronage of Emmanuel Macron, President of the French Republic, The Estée Lauder Companies announced the opening of its Fragrance Atelier within its new La Maison des Parfums on Rue Volney in Paris. 

This newly established global innovation hub is fully dedicated to world-class fragrance expertise, advanced technologies, and cutting-edge capabilities, and will accelerate the company’s strategic ambitions in luxury and prestige fragrances. 

Stéphane de La Faverie, President and Chief Executive Officer, The Estée Lauder Companies, said, 

“Building on our incredible heritage of creativity and innovation, the Atelier will propel our future growth in this dynamic category — uniting world-class expertise, cutting-edge technology, and the artistry of fragrance to accelerate innovation across our portfolio.”

Rooted in the legacy of Mrs. Estée Lauder’s pioneering vision and her lifelong passion for fragrance, the Atelier’s opening marks a significant milestone in the company’s longstanding commitment to fragrance excellence and craftsmanship.

La Faverie added, 

“Located in the cradle of perfumery, our teams will blend state-of-the-art technology, data-driven intelligence, and olfactive expertise to craft the next generation of extraordinary scents for our consumers worldwide.”

The Atelier enhances ELC’s global research and innovation network across the United States (New York and Minnesota), China (Shanghai), Europe (Belgium), and Canada (Toronto). 

Together, these sites seamlessly integrate category- and region-specific strengths to drive breakthrough discovery across the full spectrum of beauty. 

Fragrance Innovation

The Atelier introduces an AI-enabled, end-to-end creation process that combines olfactive and neuroscience modeling with real-time monitoring of patents, research, and regulations. 

These resources will accelerate discovery, develop new technologies, fuel experimentation, and enable faster response to evolving consumer trends.

A specialized co-creation and innovation spaces bring artistry and science to life. In the Music Room, perfumers from leading fragrance houses and brand teams collaborate to compose signature accords and explore new olfactive territories. 

In the adjoining laboratories, experts work to understand fragrance structure and longevity at the molecular level. Proprietary neuroscience-based consumer modeling transforms sensory data into insight, helping creators design fragrances that stir emotion and inspire desire.

The Atelier accelerates collaboration and discovery across Jo Malone London, Tom Ford, Le Labo, Kilian Paris, and Editions de Parfums Frédéric Malle, as well as across Estée Lauder, Clinique, Aerin Beauty, Aramis, and Balmain Beauty fragrances. 

ELC’s Commitment to France

Located in the heart of Paris, La Maison des Parfums unites the company’s fragrance, creative, and innovation teams within a five-story, 2,000-square-meter space that blends French craftsmanship with modern design.

Its architecture evokes the composition of a fragrance — travertine as the base, artisanal details as the heart, and light-infused finishes as the top note — creating an immersive environment where heritage and innovation coexist in harmony.

Pascal Cagni, French Ambassador for International Investments and Chairman of the Board of Business France, said, 

“We are extremely proud that The Estée Lauder Companies has chosen France as the location for its new Fragrance Atelier — an innovative project announced at the most recent Choose France summit. Their choice demonstrates the confidence that international leaders have in French excellence, which is driven by a unique ecosystem of creative talent, innovation, and globally recognized expertise.”

The Estée Lauder Companies employs more than 1,200 people in France and proudly operates the global headquarters of several of its brands there.

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