Beauty Launches

Head & Shoulders Drafts NFL Star in New Campaign

Aidan Hutchinson and Troy Polamalu face off against the Microbe in a new camaping that shows the dandruff fighting power of Head & Shoulders.

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By: Rachel Klemovitch

Assistant Editor

This NFL season, Head & Shoulders, the Official Shampoo of the NFL, is kicking off a bold new campaign with rising star Detroit Lions defensive end Aidan Hutchinson. 

Hutchinson joins longtime brand icon and NFL legend Troy Polamalu as they team up to tackle the Microbe – which represents the dandruff-causing fungus less commonly known as Malassezia globosa. 

Together, the two bring the same relentless drive and consistency to their scalp care routines as they do to every play on the field, determined to sack dandruff and keep flakes on the sidelines.

Robert Reiss, Vice President of Marketing, NA Hair Care, P&G Beauty, said, 

“By bringing a rising star like Aidan together with Troy – who’s known for his relentless defense against the dandruff-causing Microbe – we’re rolling out bold new creative that shows football fans how the biggest NFL stars stay confident on and off the field. As a long-standing partner of the NFL, we’re proud to continue supporting players and fans with scalp care they can trust.”

Polamalu and Hutchinson are teaming up to defeat the Microbe once and for all with the help of Head & Shoulders during “The Chase,” premiering on October 16 for the Pittsburgh Steelers vs. Cincinnati Bengals game on Thursday Night Football. 

Real-life stunts and creator-driven dandruff causing Microbe sightings will build excitement, giving fans a look at how the NFL’s top players stay flake-free all season long.

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