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Decorté joins UB Marketplace’s curated collection of top brands selected for their high quality and performance standards.
October 21, 2025
By: Rachel Klemovitch
Assistant Editor
Kosé’s Decorté launched at Ulta Beauty and is a part of the new UB Marketplace.
Founded in 1970 by Kozaburo Kobayashi with a vision to balance art and science with tradition and innovation, Decorté is a pioneer in cutting-edge skincare inspired by regenerative medicine to achieve remarkable results.
Ulta shoppers will now have the opportunity to experience the best of Japanese beauty via the fully integrated UB Marketplace.
Some feature products include:
Decorté joins this curated collection of top brands selected for their high quality and performance standards.
This comes as Japanese beauty continues to grow within the United States, with an estimated CAGR of 3.9% through 2030, according to Nasdaq.
Decorté Launches Purple Ribbon Campaign for October
Japanese Brand Decorté Launches in the U.S.
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