China’s leading multi-brand beauty group Joy Group completed the acquisition of Foltène, a dermatological hair care brand from Italy.

Founded in Milan in 1944 by pharmaceutical researchers, Foltène is renowned for its scientific heritage and pioneering innovation. The brand developed two proprietary active complexes, Tricosaccaride and Tricalgoxyl, which are clinically proven to promote thicker, fuller, and healthier-looking hair. 

Allan Liu, Chairman and CEO of Joy Group, stated,

“As awareness of scalp and hair health continues to rise, we see immense growth opportunities ahead. With its solid scientific heritage, leading proprietary technologies, and comprehensive product portfolio, Foltène has earned the trust and recognition of consumers across the globe.”

Foltène’s core product portfolio focuses on the healthy growth and repair of hair and keratin, covering a wide range of categories including anti-hair loss ampoules, gender-specific anti-hair loss shampoos, eyebrow and eyelash serums, and nail repair essences.

Backed by rigorous scientific research and clinical trials, Foltène’s products are recognized by leading research institutions worldwide. Today, the brand is sold in 30+ countries, trusted and loved by consumers globally.

This acquisition represents a full global acquisition of Foltène’s brand business, covering its brand assets, global distribution network, supply chain system, and research laboratory located in Italy.

The addition of Foltène will generate strong synergies with the Group’s existing brands, driving Joy Group’s continued growth and innovation in the global beauty market.

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