RoC Skincare announced the national launch of its Derm Correxion Lip Volumizer. The launch also includes a new campaign with entrepreneur and television personality Bethenny Frankel.

Developed with dermatologists and plastic surgeons, the Derm Correxion Lip Volumizer is a non-invasive alternative to in-office procedures. 

At the heart of the campaign is the brand’s partnership with Bethenny Frankel. 

Leveraging her famously candid and trusted voice, Frankel generated suspense with a social media teaser that fueled speculation about a “transformation”. 

Today’s reveal confirms that the secret to her fuller-looking lips isn’t an in-office procedure, but the powerful at-home treatment from RoC.

Hillary Hutcheson, Chief Marketing Officer at RoC Skincare, said, 

“As we bring the Lip Volumizer to consumers nationwide, we wanted to work with a longstanding partner who could speak to its efficacy in a truly authentic way. Bethenny’s ‘tell-it-like-it-is’ approach perfectly aligns with our brand’s commitment to delivering real, clinically proven results that consumers can trust. This product offers a powerful, non-invasive solution for those who want volume and hydration without injections, and we are thrilled to have Bethenny share that story.”

This formula contains a potent blend of Hyaluronic Acid to visibly plump lips in 3 minutes and a Pro-Collagen Peptide to boost lip volume over time. 

Clinical results show that in just three minutes, 90% of users saw fuller, plumper lips. After four weeks, users experienced a 2x improvement in visible lip volume.

To celebrate the national launch, the brand will bring the product’s transformative power to life with an immersive ‘3-Minute Clinic’ pop-up in Beverly Hills on October 23, 2025. 

The immersive event will mirror traditional cosmetic and medical spa culture, offering guests a first-hand experience of the product’s instant results in a futuristic, content-first setting. 

The event will expand globally with a similar activation in London this November.

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