Beauty Industry

Beauty & Personal Care Drives Unilever’s 2025 Q3 Results

The brand continues to shape its brand portfolio around beauty, wellbeing, and personal care.

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By: Rachel Klemovitch

Assistant Editor

Unilever announced its third-quarter 2025 financial results, which show an increase in sales growth. Underlying sales were up 3.9%, with volume growth of 1.5%.

Results are broken down by markets.

Beauty & Wellbeing

Sales in this segment were up 5.1 % with 2.3 % from volume and 2.7 %from price. 

Growth was driven by Dove hair, Vaseline, Nutrafol, Hourglass, and K18. 

Beauty & Wellbeing focuses on three priorities: premiumizing core hair and skin portfolios; fueling growth of Prestige Beauty and Wellbeing portfolios with international expansion; and strengthening competitiveness through innovation and social-first consumer engagement.

Hair Care

This area was flat, with performance varying across brands. Dove grew by double-digits, supported by the new fibre repair technology range. TreSemme grew by low single digits. Market softness in Brazil and China continued to impact Sunskilk and Clear, resulting in declines for both brands.

Core Skincare

Core Skincare grew mid-single digits, Vaseline grew double-digits. This growth was supported by premium innovations, with a new Cloud Soft Moisturizer in India. 

Prestige Beauty

This market grew by mid-single digits. Growth was varied, with double-digit growth from Hourglass and K18, while low single digits from Paula’s Choice and Dermalogica. 

Wellbeing

This area has strong double-digit growth led by Liquid I.V. and Nutrafol.

Personal Care

Underlying sales grew 4.1% with 1% from volume and 3.1% from price. Strong performance in North America and the Asia Pacific Africa was partially offset by a decline in Latin America.

Dove grew mid-single digits, driven by the success of premium innovations. The brand drove growth in deodorants and skin cleansing.

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