Beauty Launches

By the Beach Suncare Launches at Ulta

The founders aim to turn SPF into an indulgent ritual, creating a brand that is about more than just sun protection.

October 27, 2025

Assistant Editor

By the Beach, the sensorial SPF brand that says it’s redefining daily sun care, announces its debut online at Ulta and DTC. The brand says the launch marks a new era in sun protection, one that indulges the senses as much as it protects the skin.

Founded by Andrew Glass and Jessica McGratty-Singer, two beauty industry veterans with over two decades of experience creating award-winning brands. By the Beach was born from a simple yet transformative philosophy: sun protection should be something you crave, not just a necessity.

The founders envisioned turning SPF into an indulgent ritual, creating a brand that is about more than just sun protection.

Whether you’re in the city or on the road, the daily SPF products ignite the senses and bring the beach to you every day, offering a truly sensorial experience.

Andrew Glass and Jessica McGratty-Singer, Co-Founders of By the Beach, commented,

“From the South of France to Miami, we’ve always been inspired by the colors, the scents, the food, and that carefree coastal energy that lingers long after the trip ends. We wanted to bottle that feeling – to create something that could transport you there every day. That’s why By The Beach turns the everyday into a beach day, sparking joy and nostalgia through our sensorial suncare creams and luminous SPF dry oils.”

Blending science and nature, By the Beach creates luxurious creams, dry oils, and glazes that

deliver broad-spectrum SPF30 protection while immersing wearers in the intoxicating essence

of sun-soaked days.

Formulated with clean skin-loving ingredients, luminous textures, and sensorial scents to transform everyday SPF into a self-care ritual.

The debut product is Melon Daze SPF 30 Face & Body Cream.

To be released products include Candy Clouds SPF 30 Body Dry Oil and Face & Body Oil, Citrus Clouds SPF 30 Body Dry Oil and Face & Body Cream, Melon Daze SPF 30 Body Dry Oil, and Never Seen SPF 30 Invisible Face & Body Cream.

Each product is thoughtfully crafted to be hydrating without feeling heavy, delivering broad-spectrum protection against UVA and UVB rays, and evoking a nostalgic, playful reminder of carefree sun-filled days.

Beyond SPF, the products are infused with botanicals, vitamins, and antioxidants, providing skincare benefits that nourish, protect, and enhance the skin.