The Estée Lauder Companies entered a strategic partnership with Shopify, a leading global commerce platform, to modernize its digital technology infrastructure and deliver omnichannel consumer experiences. 

This collaboration will establish a new digital commerce foundation aimed at increasing consumer centricity, fueling sustainable growth, and driving speed and efficiencies at scale across The Estée Lauder Companies’ diverse portfolio of prestige and luxury beauty brands.

Stéphane de La Faverie, President and Chief Executive Officer, The Estée Lauder Companies, said, 

“Through this partnership, we are poised to unlock new levels of consumer centricity and omnichannel shopping experiences. This is Beauty Reimagined in action: leveraging data, technology, and creativity to anticipate our consumers’ needs and connect their brand experiences across channels and touchpoints seamlessly. This is only the beginning of our incredible journey to collaborate with the best strategic partners to deliver the absolute best consumer experiences.”

This breakthrough and first-of-its-kind omnichannel partnership is part of The Estée Lauder Companies’ Beauty Reimagined strategy, which focuses on reaching consumers in smarter, faster, and more personalized ways. 

ELC and Shopify will innovate and co-develop a modern, unified commerce experience that leverages data and emerging technologies to improve speed-to-market and deliver consistent brand experiences that accelerate our direct-to-consumer strategy across online and freestanding stores.

Brian Franz, Chief Technology, Data & Analytics Officer, The Estée Lauder Companies, commented,

“As we accelerate The Estée Lauder Companies’ transformation, Shopify is the ideal strategic partner to co-create brilliant and innovative direct-to-consumer experiences to fuel our growth. Shopify will equip us with real-time data, insights and AI-driven capabilities – enabling us to be more agile, meet our consumers where they are, and deliver breakthrough personalization.”

The first phase of the partnership is planned to launch on Shopify in the first quarter of calendar year 2026.

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