Beauty Industry

Ulta Beauty Faces Lawsuit over ‘Clean’ Beauty Labels

A U.S. class action lawsuit claims that Ulta's Conscious Beauty products contain ‘banned’ ingredients.

October 30, 2025

Assistant Editor

Ulta Beauty currently faces a new nationwide class action lawsuit claiming that its “Conscious Beauty” products contain prohibited ingredients.

Ulta’s “Conscious Beauty” program launched in October of 2020 and includes a “Made Without List” that prohibits the use of certain ingredients commonly associated with adverse health and environmental impacts.

However, plaintiff, Margaret Garvey, claims Ulta’s “Conscious Beauty” products contain numerous ingredients that are excluded by the company’s “Made Without List.”

Despite Ulta’s claims of “clean beauty standards,” Garvey argues that many of the products sold under the “Conscious Beauty” label contain prohibited ingredients.

The Ulta class action says,

“The program aims to provide transparency and empower consumers to make more informed choices about their Ulta beauty products by focusing on five key pillars: clean ingredients, cruelty-free practices, vegan options, sustainable packaging, and positive impact.”

The Ulta class action lawsuit alleges violations of California’s Consumer Legal Remedies Act, False Advertising Law, Unfair Competition Law, and Environmental Marketing Claims Act.

It also alleges fraud, negligent misrepresentation, and unjust enrichment.

Garvey seeks to represent a class of all residents of the U.S. who, within the applicable statute of limitations periods, purchased the products for personal, family, or household purposes.