People in the News

Bath & Body Works Announces Key Leadership Appointments

Maly Bernstein was named Chief Commercial Officer, and Samantha Charleston was appointed Chief Human Resources Officer.

November 4, 2025

By: Rachel Klemovitch

Assistant Editor

Left: Maly Bernstein. Right: Samantha Charleston.

Bath & Body Works announced strategic leadership appointments to deepen expertise and strengthen capabilities required to execute transformation.

Maly Bernstein has been appointed Chief Commercial Officer, and Samantha Charleston has been appointed Chief Human Resources Officer, both effective Nov. 12.

Daniel Heaf, Chief Executive Officer, said,

“As we enter a new era for Bath & Body Works, we’re building a next-generation leadership team with the vision and experience needed to drive growth across the marketplace. Maly brings proven elevated multi-channel retail leadership, delivering distinctive consumer experiences and growth across all channels.”

Maly Bernstein

Bernstein was previously Chief Executive Officer at Bluemercury, where she led an evolution in the brand, elevation in the experiences across channels, and a remix in the merchandising to drive consecutive quarters of comparable sales growth.

Before Bluemercury, Bernstein spent eight years at CVS Health, where she led E-Commerce and Omnichannel, and the Beauty & Personal Care division.

Earlier in her career, Bernstein was an Associate Principal at McKinsey & Company, where she advised leading retail and CPG clients globally.

Samantha Charleston

Heaf added,

“Samantha’s deep expertise driving enterprise-wide culture change and aligning people strategy with business transformation will help ensure we have the talent and ways of working to execute with discipline.”

Charleston brings over two decades of human resources leadership experience across consumer and industrial companies.

She joins Bath & Body Works from Americold, where she served as Chief Human Resources Officer. In that role, Charleston led the transformation of a 15,000-employee global workforce that drove business growth through technology, organizational simplification, and M&A integration.

Before Americold, Charleston held senior HR leadership roles at Newell Brands during a period of transformational growth.

Both Bernstein and Charleston will join the Executive Leadership Team and report to Chief Executive Officer Daniel Heaf.