BondiBoost, the Aussie-born hair wellness brand, introduced two new hero products: Strawberry Gum Miracle Hair Mask and Strawberry Gum HG Heat Protect Spray. 

The Strawberry Gum collection redefines hair repair through a first-of-its-kind blend of functional fragrance, antioxidant protection, and microbiome support for the scalp.

Julia Ramanadhan, President of BondiBoost, said, 

“Functional fragrance continues to be one of the most exciting shifts in beauty so bringing this native botanical to our best-selling formula and into haircare for the first time is incredibly exciting. We’ve further enhanced Miracle Masks’ scalp-supportive properties to deliver targeted results with an Aussie-native ingredient that doesn’t just smell good, but also performs.”

Strawberry Gum is an Aussie-native botanical that has long been known for its sweet aromatic profile and anti-inflammatory properties. 

Within BondiBoost’s new products, the ingredient has been bio-optimized for the first time in haircare to enhance its benefits beyond traditional scent to defend the hair against oxidative stress and help create the ideal environment for hair growth to thrive.

The collection supercharges hair health and wellness with a multi-step approach and scent-forward finish that smells as good as the results it delivers.

The Strawberry Gum Miracle Mask is clinically proven to improve split ends by 84 percent after four uses as a deeply nourishing wash-out treatment designed to smooth and soften hair through rich hydration. 

The HG Heat Protect Spray helps shield against breakage from styling tools, while providing lasting protection.

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