Beauty Launches

Neutrogena & OGX Launch New Hair Solutions

New Neutrogena Hair Restore and OGX ProGrowth + Peptide systems address the need for accessible hair growth solutions.

November 13, 2025

Assistant Editor

Kenvue, the maker of Neutrogena and OGX, introduced new haircare innovations that redefine how consumers care for their scalp and hair.

With 10 decades of skincare expertise now reimagined for the scalp, the company is advancing the “skinification of hair” by developing solutions that treat the scalp and strands with the same precision traditionally reserved for facial skin.

By redefining scalp health as the foundation for stronger, healthier strands, consumers can embrace both premium product experiences and science-led results.

With this, Neutrogena launched the Hair Restore collection and OGX introduced the ProGrowth + Peptide collection.

Andrew Stanleick, President of Kenvue Skin Health & Beauty, North America, Europe, the Middle East, and Africa, said,

“With Neutrogena Hair Restore and OGX ProGrowth + Peptide, we are treating the scalp like skin – bringing advanced skincare to haircare – while also making premium aesthetics, fragrances, and packaging accessible to all.”

Both systems are powered by peptides to support scalp health; each brand approached the use of key ingredients to meet diverse consumer needs.

Neutrogena Hair Restore

Developed alongside dermatologists, Neutrogena’s five-product collection uses proven skin-actives to advance the brand’s trusted skin science to where it matters most: your scalp.

The Neutrogena Hair Restore system focuses on advanced scalp health and long-term growth support.

The collection includes a Strength + Purify Shampoo, Strength + Hydrating Conditioner, Triple Action Scalp Cleanser, Advanced Growth Support Serum, and Collagen Peptide Supplement Packs.

Triple Action Scalp Cleanser detoxifies in three ways: exfoliating dead skin cells, removing build-up, and eliminating excess oil.

The built-in scrub applicator targets the scalp directly while gently massaging the scalp to help boost circulation.

Powered by patent-pending Micro-Peptide XP technology, Advanced Growth Support Serum activates within the scalp to restore hair density from the root.

OGX ProGrowth + Peptide

OGX introduces a trichologist-developed, growth repair system that gets to the root for visibly thicker, fuller hair.

The OGX ProGrowth + Peptide system is a beauty-forward, instant results innovation that unclogs pores, hydrates the scalp, and thickens strands from the root.

The collection features a Shampoo, Conditioner, Scalp Serum, and Serum Mist.

Powered by the “9% Long7vity Complex,” the new ProGrowth + Peptide Serum Click Pen delivers precise, targeted application to protect and fortify hair follicles.

The ProGrowth + Peptide Shampoo has been formulated to include mandelic acid – a gentle exfoliator that safely removes buildup and is suitable for daily use.