Redken announced the return of world-renowned colorist, educator, and digital creator Patricia Nikole – known to millions as @paintedhair – as the brand’s new Global Artistic Ambassador.

Nikole’s journey has always been intertwined with Redken’s – it’s where she first found a platform to serve her professional community through education and artistry, and where she stepped into the role of a mainstage artist. 

Mounia Tahiri, General Manager at Redken, said, 

“At Redken, we believe that artistry, education and innovation go hand in hand — and Patricia Nikole embodies that balance perfectly. Her artistry and innovative approach to hair coloring has inspired millions, but what sets her apart is her passion for education and commitment to uplifting the professional community. We could not be more thrilled to welcome back Patricia as we accelerate on our shared mission to give every stylist the tools, techniques, and confidence to grow their craft and their careers.”

Redken’s Global Artistic Ambassador, Nikole, will join the brand’s powerhouse ambassador network of 20 pros, serving as a creative and educational force for the brand by helping to lead color techniques, trend forecasting, and professional co-creation initiatives. 

She will bring her artist’s eye and behind-the-chair experience to the development of formulas, services, and education that empower stylists around the world. 

Nikole will also appear across Redken’s campaigns, social content, and events, helping to mutually define what the future of hair looks like.

From her signature PaintedHair techniques to her passion for mentorship, Nikole’s return to Redken celebrates not only her evolution as an artist, but the enduring power of community, creativity, and education that has always defined the brand.

Read Next

Redken Unveils Artistic Ambassador Network