Beauty Industry

L’Oréal USA Hosts ‘Have A Beautiful Day’ Event with PVA

For the second year in a row, L'Oréal welcomes over 60 veterans with disabilities and their families to a day of pampering.

November 19, 2025

By: Rachel Klemovitch

Assistant Editor

Paralyzed Veterans of America (PVA) partnered with L’Oréal USA for the second consecutive year for L’Oréal USA’s Have A Beautiful Day event.

Have A Beautiful Day is an annual initiative honoring U.S. veterans, military personnel, and their families.

Now in its sixteenth year, the event took place on November 12, spanned four cities across the country, and drew in roughly 60 veterans with disabilities and their families.

Carl Blake, Chief Executive Officer of Paralyzed Veterans of America, said,

“We are deeply grateful to L’Oréal for welcoming PVA members and their families to participate in such a meaningful event. For many living with spinal cord injuries and diseases, like myself, daily challenges can often go unseen, but experiences like Have A Beautiful Day remind us that taking time for self-care isn’t a luxury – it’s essential.”

L’Oréal’s Have A Beautiful Day event was established to honor, celebrate, and empower military families through beauty education and services, and raise awareness of the needs of disabled veterans and the entire disability community.

Veterans were greeted by more than 130 American flag-waving employees before L’Oréal executives, many of whom have personal military ties, and PVA leaders delivered welcome remarks. Attendees then met with hair and makeup stylists, nail technicians, and massage therapists for self-care consultations.

Liliahn Majeed, Chief Diversity, Equity & Inclusion Officer, North America, L’Oréal Groupe, commented,

“L’Oréal USA is proud partner with Paralyzed Veterans of America and host its celebrated Have A Beautiful Day event this year. We believe that beauty can inspire confidence and belonging, and we are honored to extend that spirit to those who have served and sacrificed for our country. By working together, we can show the world that we are all more alike than we are different.”

Event locations included: L’Oréal USA’s headquarters in New York City and corporate offices in El Segundo, California; Tampa, Florida; and L’Oréal’s brand new North America Research & Innovation Center in Clark, New Jersey.