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With young men being overlooked in the skincare aisle, Skinmetal was made to support men’s skin.
November 19, 2025
By: Rachel Klemovitch
Assistant Editor
In American culture, sunscreen has been marketed, sold, and packaged for women, treated more like a beauty accessory than a daily essential.
Young men are the least likely group to protect their skin from the sun, leading to a disproportionate risk for skin cancer as they age.
New skincare brand, Skinmetal is a mission-driven brand founded by Dr. Wendy Sue Swanson, a nationally known pediatrician, digital health expert, and melanoma survivor.
Delivering lightweight and invisible coverage, these unique products pair clean, effective performance with modern, masculine packaging.
Designed specifically for teen boys and young men, Skinmetal brings prevention, confidence, and science together in a brand that finally speaks their language.
Dr. Swanson, Founder and CEO of Skinmetal, said,
“Boys deserve products that are irresistible and immediately rewarding. We know the best sunscreen is the one you actually use. We’ve built Skinmetal to shift the inertia of the beauty culture, and we’re committed to selling products with proven health benefits. We make daily sunscreen and innovative products with UV filters to prevent aging and decrease cancer risk. We want UV filters and products that protect to feel less like a chore and more like a signal of masculinity, confidence, and self-respect.”
Skinmetal enters the market with Daily Metal Stealth and Daily Metal Green Stealth, two mineral sunscreens formulated for daily wear with broad-spectrum SPF 51 — featuring 12% non-nano zinc oxide and hydrating niacinamide.
Green Stealth offers immediate redness correction and includes bakuchiol, a plant-derived ingredient known for improving skin appearance and supporting anti-aging benefits.
Built with a Foundry of teen and college-aged men across the country, Skinmetal is forged from insight and co-creation.
The brand listened to how boys think, what they value, and what makes them want to buy and apply products.
Skinmetal is designed specifically for the growing market of boys and young men who want daily products that bring immediate and long-term benefit.
By the Beach Suncare Launches at Ulta
Youth To The People Launches Its First-Ever Sunscreen
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