Revlon announced that Ariadne Oliveira will be joining the company as Vice President of Marketing Innovation, Global Professional Hair.

Based in Barcelona, Oliveira will lead the women’s haircare and styling, driving innovation and growth across Revlon Professional’s iconic portfolio.

Charles Waters, President of International at Revlon, said,

“We are thrilled to welcome Ariadne to Revlon. Her proven track record of driving transformation, coupled with her passion for innovation and multicultural perspective, make her the ideal leader to take Revlon Professional to the next level. Ari’s energy, creativity, and vision will be invaluable as we continue to strengthen our global presence and deliver exceptional value to our customers and consumers.”

Oliveira brings over 25 years of experience leading transformation and growth across some of the world’s most beloved beauty, food, and healthcare brands. 

Known for her bold strategic vision, creative and consumer-centric mindset, and ability to inspire teams to think differently, she has consistently delivered impact with agility, integrity, and heart.

Oliveira commented, 

“I am truly honored to join Revlon Professional at such a pivotal time for the company and the industry. The professional hair category has immense potential, and I am excited to unlock new opportunities for growth and creativity. Together with this talented team, I look forward to building on the strength of our iconic brands, deepening our connection with consumers and customers, and driving innovation that inspires and empowers the global hair community.”

At Revlon, Oliveira will focus on unlocking the full potential of Revlon Professional’s premium hair brands. She will lead efforts to harness cultural trends, elevate creative talent within the community, and leverage cutting-edge technology to drive relevance and growth.

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