Sol de Janeiro introduced the Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist, a duo that redefines what body care can look, feel, and smell like. 

At a time when body care is becoming the new skincare frontier, Sol de Janeiro continues to lead the conversation, bringing innovative Brazilian ingredients and the brand’s signature sensoriality to one of beauty’s most classic notes.

Sol de Janeiro turned rose into something juicy, modern, and full of life.

Heela Yang, Co-Founder and CEO of Sol de Janeiro, said,

“We gave rose a Brazilian soul. It is luminous, joyful, and alive. Rosa Charmosa and Cheirosa 91 are about treating your body with the same intention you give your face, because confidence should feel effortless.”

These two innovations launch alongside a campaign that celebrates Sol de Janeiro’s mission of self-celebration. The brand is flipping the script, pairing transformative, skin-loving formulas with the power of positive self-talk to turn self-care into self-celebration.

Rosa Charmosa

At the heart of the collection, Rosa Charmosa Dewy Cream is a dewy-fresh formula that gives skin an instant, light-catching glow with a whipped texture that melts on contact.

It brings facial-grade innovation to body care, boosting skin luminosity with 48-hour hydration and visible radiance. 

Powered by crystal peptides, soothing rosewater, and Brazilian yacón essence, sourced from the rainforests of Brazil, this natural ingredient is rich in fructose, which helps draw in and retain lasting hydration instantly and over time. 

The yacón essence is extracted through cold-press technology to preserve its potency—an innovative process that ensures maximum efficacy and purity.

Valerie Bonime, SVP, Global Product Marketing at Sol de Janeiro, commented,

“Our goal was to bring scientific precision to the body ritual without losing the soul of what makes Sol so beloved. We formulated Rosa Charmosa to address what the body needs—clinically proven to deliver 48-hour hydration and a lasting glow—while offering the same sensorial joy our consumers expect. With Cheirosa 91, we wanted to reimagine rose for Brazil: fruity, modern, and full of life.”

Cheirosa 91

Cheirosa 91 Perfume Mist is a reinvention of rose through a distinctly Brazilian lens, featuring Rio Pink Rose, passionfruit, and honey caramel.

It’s a scent blend that is juicy, radiant, and unforgettable. This upbeat fragrance captures the pulse of a new rhythm with fresh-picked notes and the bold essence of Rio Pink Rose, expertly captured by Scent Imprint Technology, Sol de Janeiro’s latest innovation in perfumery. 

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