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The brand also introduces Après All Day and Water Winter Mint scents for the holiday season.
December 9, 2025
By: Rachel Klemovitch
Assistant Editor
Bath & Body Works launched new body care collections designed to make gifting—and treating yourself—feel festive and personal.
Betsy Schumacher, chief merchandising officer at Bath & Body Works, said,
“The holidays are all about creating moments that feel special, and fragrance plays a big role in that. With these new collections—from the personalized Zodiac scents to the cozy Après All Day and the refreshing Water Winter Mint—we wanted to give consumers unique ways to celebrate the season through scent and self-care, while showcasing the innovation and creativity that sets Bath & Body Works apart.”
The new Zodiac collection features 12 Fine Fragrance Mists, each inspired by a different zodiac sign and its signature traits. These scents are designed to act as thoughtful and personal gifts.
The Zodiac collection features gold accents that feel luxe and mystical, with sign-specific details and icons.
Bath & Body Works also debuted Après All Day and Water Winter Mint scents.
Inspired by the glamour and energy of ski season, Après All Day blends fresh, floral, and icy notes for a fragrance that feels like a winter escape in fun pink packaging.
Available in Ultimate Hydration Body Cream, Body Wash, Body Lotion, and Fine Fragrance Mist, this creates a cozy, après-ski vibe at home.
The beloved Water Collection gets a frosty twist with Water Winter Mint.
This dermatologist-tested collection is made up of body care forms enriched with hyaluronic acid for deep, lasting moisture and crafted without parabens or sulfates, along with a perfume mist to complete your fragrance routine.
These feature a crisp, sparkling fragrance inspired by freshly fallen snow in pale blue packaging.
Water Winter Mint is available as a Body Cream, Moisturizing Body Wash, Body Butter, and Perfume Mist.
Bath & Body Works Unveils ‘Scentigration’ Holiday Campaign
Bath & Body Works Debuts Festive Collections
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