Beauty Launches

Dove Partners with Crumbl Again with Pink Packaging 

The expanded partnership adds a Tres Leches scent and beauty bars.

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By: Rachel Klemovitch

Assistant Editor

After last year’s viral success and widespread obsession, Dove and Crumbl return with a bigger, louder, and more indulgent second year – delivering dessert-inspired body care designed to indulge your senses while nourishing your skin.  

For year two, Dove x Crumbl returns in the iconic pink packaging inspired by the Crumbl cookie box.

Sawyer Hemsley, Co-Founder of Crumbl, said,

“From day one, Crumbl fans have shown up with unmatched passion for our flavors. Seeing that same fandom carry through into our partnership with Dove, the most iconic personal care brand, has been incredible. We’re excited to bring more dessert-inspired self-care to our Crumbl community with this second drop.” 

A new scent this year is Tres Leches, inspired by the Crumbl-favorite dessert – think whipped cream, vanilla cake, and a hint of cinnamon blended into Dove’s signature formulas.

This year’s Crumble collection includes new Tres Leches, Confetti Cake, and Strawberry Crumb Cake. 

The collection comes in Body Wash, Body Scrub, Liquid Hand Wash, Deodorant, and new Beauty Bar formats.

Beauty Bars are available in Confetti Cake and Strawberry Crumb Cake. 

Each product is sulfate- and paraben-free, PETA-approved, and wrapped in the iconic Crumbl pink packaging fans know and love.

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