Market Research

Top 10 Influential Perfume Brands

Straits Research identifies which companies and trends are driving the market.

December 10, 2025

Assistant Editor

The global perfume market is constantly evolving. Straits Research has identified the world’s top brands and trends that are currently driving the perfume and fragrance market.

Demand is rising in the mass and luxury segments, and consumers are seeking personalized scent identities, niche perfumes, and are being influenced by celebrities and digital culture.

Top 10 Perfume Brands

The Avon Company
Chanel
Coty
LVMH
Estee Lauder Companies
Revlon
Puig
L’Oreal Groupe
Shiseido
Givaudan

Top Trends

Consumers, particularly Millennials and Gen Z, are using scent to communicate identity and lifestyle choices in the same way they use fashion or music.

Consumers are exploring a wider range of scent families, from gourmand and woody to aquatic, reflecting a desire to align fragrance with personal values rather than gender or trend conventions.

There has also been a rise in sustainable and eco-friendly perfumes as customers are becoming more eco-conscious and are demanding products that align with their values.

Leading brands are embracing sustainability by sourcing ingredients from eco-friendly farms, using biodegradable packaging, and focusing on cruelty-free, plant-based materials.

Additionally, niche fragrance houses have moved from a small enthusiast segment to one of the most influential forces in the global perfume market.

These brands typically produce small-batch, quality formulations with emphasis on craftsmanship, rare ingredients, and creativity.

Current buyers are increasingly drawn to fragrances that feel personal rather than mass-produced.

The rise of celebrity-owned and celebrity-endorsed perfume lines has broadened the market’s reach, especially among younger demographics who place significant trust in public figures they follow.

A notable example is Rihanna’s Fenty Eau de Parfum, whose fragrance line consistently generates strong sales.

Platforms such as TikTok, Instagram, and YouTube have turned fragrance content into a cultural trend. “Perfume hauls,” “scent of the day” posts generate millions of impressions, providing consumers with narratives that traditional ads rarely achieve.