Gisou goes to New York City to host its next pop-up event, the Holiday “Pup-Up” in partnership with Sephora.

This is a two-day immersive activation on Friday, December 12, and Saturday, December 13, at Astor Place Plaza. The event celebrates the launch of the new Honey Glaze Collagen Therapy Lip Mask.

Born from Gisou’s passion for community and innovation, the brand will be transforming the Plaza into a giant polka dot gift box where guests can discover the Honey Pup Lip Mask Bag Charms.

These bag charms are shaped like little pups that hold Gisou’s new Honey Glaze Collagen Therapy Lip Mask snugly between their paws. 

This activation is also a key component of Gisou’s broader pop-up strategy, which aims to deepen brand engagement through immersive, high-touch experiences in targeted markets. 

Each activation is designed to bring the Gisou story to life. Gisou events blend its heritage, the power of honey-infused beauty, and community-first ethos.

Exclusive Event Activations

From the moment guests arrive, they’ll step into Gisou’s honey-filled world of glow.

Guests can get free samples of Gisou products, the chance to win exclusive merch prizes, and explore an interactive test-and-trial area. 

Visitors can also capture the moment with the Honey Pup photo experience, celebrating the collectible charm launch. Plus, the first 50 guests each day receive an exclusive Gisou Goody Bag.