Kenra Professional, a leader in professional haircare, has officially launched on Sephora.com. 

Alex Lester, Vice President of Marketing at Kenra Professional, said, 

“Sephora has built an inspiring, inclusive community, and we’re proud to contribute to that mission. Expanding into Sephora gives us the opportunity to share our promise of great hair with an even broader audience, empowering more people to feel confident every day.”

The partnership between Kenra Professional and Sephora is designed to connect professional-quality haircare with a highly engaged, beauty-savvy audience.

Key offerings include the Volume Spray 25, Blow-Dry Spray, Texturizing Taffy, and a selection of core shampoos, conditioners, and leave-in treatments. 

In total, Sephora.com will welcome 55 SKUs across Kenra and Kenra Platinum.

Jennifer Lucchese, SVP Haircare Merchandising at Sephora, added, 

“We’re always looking for brands that meet our client’s unique beauty needs, and Kenra delivers on this with their longstanding commitment to offering professional-grade, accessible products for all hair types and desired results. We look forward to welcoming this highly anticipated brand as we continue to grow our haircare offerings with best-in-class innovations, further establishing Sephora as a go-to destination for professional styling brands.”

Kenra Professional will look to leverage Sephora’s omnichannel ecosystem to scale awareness and drive conversion. 

By tapping into Sephora’s personalization capabilities, digital platforms innovation, and Beauty Insider loyalty program, the brand will deliver tailored recommendations and create a connected, seamless shopping journey across touchpoints.

Read Next

SEPHORiA Returns in 2026—Event Details

Sephora’s Recycling Program Reaches 100,000 Pound Milestone