Beauty Launches

Bobbi Brown Cosmetics Launches on Amazon Premium Beauty

The brand’s storefront offers a seamless shopping experience and joins other ELC brands on Amazon.

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By: Rachel Klemovitch

Assistant Editor

Bobbi Brown Cosmetics debuted in the U.S. Amazon Premium Beauty store, marking a new milestone in the brand’s mission to empower women with beauty that feels effortless and celebrates natural beauty. 

With this launch, Bobbi Brown is meeting customers where they already shop, making its products more accessible.  

Lahnie Strange, Senior Vice President, Global General Manager, Bobbi Brown Cosmetics, said,

“At Bobbi Brown, we’ve always understood that customers want products that work with their lives—not against them. That’s why we continue to innovate formulas that respect and enhance your natural beauty while making routines easier. Launching in the U.S. Amazon Premium Beauty store allows us to bring that promise to even more customers, offering trusted essentials designed with their needs in mind.”

The complexion, lip, and skincare-enhanced makeup staples, including the beloved Vitamin Enriched Face Base, Long Wear Cream Shadow Stick, and Weightless Skin Foundation, are available.  

Rooted in its skin-first philosophy, Bobbi Brown creates simple, easy-to-use solutions that fit seamlessly into real life and make you feel put together. 

Bobbi Brown Cosmetics joins The Estée Lauder Companies’ growing portfolio of prestige beauty brands available in the U.S. Amazon Premium Beauty store, furthering its mission to meet beauty enthusiasts where they are.

The U.S. Amazon Premium Beauty store is a curated destination that offers reliable, fast shipping, free for Prime members, and a seamless shopping experience.

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