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What are you searching for?
Huda Beauty takes the top spot, followed by Kylie Cosmetics and Fenty Beauty.
December 15, 2025
By: Rachel Klemovitch
Assistant Editor
Cosmetify released its deep dive into the beauty landscape, ranking the top brands of Q3 2025.
The Index tracks social growth, engagement, and search demand to reveal which brands are leading the conversation.
Data combines cultural influence with real data to uncover the industry’s biggest success stories, breakout stars, and those waning in popularity across TikTok, Instagram, and beyond.
In Q3 2025, Huda Beauty continues to rank at the top of the leaderboard, while Kylie Cosmetics storms onto the Index as a new entry in second place.
Reflecting a growing appetite for innovative skincare, Medicube ranks 31, and Danessa Myricks Beauty jumps to 43.
Meanwhile, some previous favorites are showing signs of slowdown, with Beauty of Joseon, Patrick Ta, and Haus Labs all slipping down the ranks, though K-Beauty overall sees a resurgence in visibility and engagement.
Top 10 Influential Perfume Brands
Top Fragrances in the World in 2025
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