ColourPop introduced its new color innovation, the Cloud Whip Blurring Liquid Lipstick. 

Swipe on this weightless formula for a soft-focus, diffused finish that delivers a pillowy blur of color. 

The applicator was engineered specifically to complement the Cloud Whip formula. 

The doe-foot has the ideal balance of flexibility to feel soft and intuitive on the lips, while the increased flock density and product pickup help diffuse the color for a smooth, blurred finish. 

Infused with hydrating Hyaluronic Acid, antioxidant-rich Cloudberry Oil, and cushiony Marshmallow Root Extract, Cloud Whip keeps lips plush, nourished– the result is a smooth, plush pout with a modern, blurred finish.

With a formula like this, the applicator is essential—packaging becomes half of the application and the final look, ensuring effortless, cloud-like payoff every time.

Available in 12 new shades, this formula glides on effortlessly for a trending ombré effect that feels as light as air yet lasts all day. 

Shades include:

• Candy Floss: Warm nude
• In a Haze: Cool-toned nude
• Floating on Air: Pinky nude
• What the Fluff: Cool-toned pink
• Fluffing Cute: Warm pink
• On Cloud 9: Bright peachy pink
• Sky’s the Limit: Coral red
• Mile High: True red
• So Dreamy: Pinky terracotta
• Pretty Aura: Deep rose
• Storm Cloud: Deep plum brown
• Cloudy Hour: Toffee brown

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