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Top picks among consumers for 2025 featured Champagne Toast, A Thousand Wishes, and Japanese Cherry Blossom across fine fragrance mists and body lotions.
December 30, 2025
By: Rachel Klemovitch
Assistant Editor
As 2025 comes to a close, Bath & Body Works announced its most loved, standout fragrances of the year.
Whether fragrance preferences lean toward delectable gourmands, rich ouds, or bright, fresh, and clean scents, Bath & Body Works offers something for everyone.
Patty Hidalgo vice president perfumer IFF, said,
“The creative vision was to bottle pure celebration, a fragrance that sparkles with joy every day. Effervescent champagne sets the stage, paired with the playful elegance of a kir royale. The result? A scent that feels like a toast to life’s most beautiful moments.”
Ranking was determined based on on top-selling products in-store and online from January 1 to December 8, 2025.
Champagne Toast—along with favorites like Mahogany Teakwood Extreme and Kitchen Lemon—keeps winning over and resonating with Bath & Body Works fans.
Each year, the brand launches new scents like Touch of Gold (launched in September 2025) and reintroduces classics such as Japanese Cherry Blossom (launched in 2006), combining innovation with a celebration of its fragrances.
With new launches on the horizon and beloved classics always in the mix, Bath & Body Works remains dedicated to delighting fragrance lovers everywhere.
Bath & Body Works Debuts Festive Collections
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Bath & Body Works Expands Milk Bar Partnership
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