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Highlighted brands include Glossier, Dr. Dennis Gross, Tower 28 Beauty, and Jo Malone London for VIB and Rouge members.
January 2, 2026
By: Rachel Klemovitch
Assistant Editor
Sephora is ringing in the new year with its 2026 birthday gift offerings for Beauty Insider members in the U.S. and Canada.
Emeline Berlind, Senior Vice President and General Manager, Loyalty at Sephora N.A., said,
“Our annual birthday gifts are the most-loved benefit of our Beauty Insider program, and with our biggest year yet at more than 45 million members in North America, we aim to deliver the best in beauty and make each and every Beauty Insider member feel special and valued on their birthday. The birthday gifts are selected with the intent to bring an extra bit of delight – whether that’s discovering a new favorite product or restocking a routine staple – It’s our way of saying thank you to our incredible community that continues to grow and celebrate with us every year.”
In the first half of the year, all three tiers of Beauty Insider members (Insider, VIB, and Rouge) can take their pick from viral favorite brands, including Dr. Dennis Gross, Glossier, Tower 28 Beauty, and Dae. Later this year, also expect drops from K18, Gisou, and innisfree.
VIB and Rouge clients unlock access to limited-edition, online-exclusive gifts that rotate throughout the year. For birthdays from January through March, members can indulge in luxury fragrances from Jo Malone London, with additional brands dropping in the months ahead.
Sephora’s Recycling Program Reaches 100,000 Pound Milestone
MAC Cosmetics to Launch in Sephora
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