Beauty Launches

Beetles Gel Polish Launches Valentine’s Collection

A romance-inspired gift collection features a signature pink heart-shaped exterior and playful "I Love U" pull-tab.

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By: Rachel Klemovitch

Assistant Editor

As Valentine’s Day approaches, consumers are increasingly drawn to experiences that strengthen emotional bonds. 

Responding to this shift, Beetles Gel Polish launches the Beetles Date Night Valentine’s Campaign, inviting couples, friends, and individuals to celebrate love through creative rituals.

At the heart of the campaign is Beetles So In Love, a romance-inspired gift collection that transforms the classic manicure into an intimate ritual of care. 

Each gift box features a signature pink heart-shaped exterior and playful “I Love U” pull-tab, blending emotional expression with practical beauty essentials.

The Forever In Love three-layer keepsake box opens with a mini rose bouquet and greeting card, followed by dreamy gel polish shades, a nail lamp, and beginner-friendly tools that turn at-home manicures into shared moments. 

Sweet additions include a heart-shaped coin purse and fuzzy charm.

Beetles’ Glow In Love box is made for Galentine’s Day, best friends, sisters, or anyone celebrating self-love, this box encourages relaxation, gratitude, and joyful connection.

The campaign celebrates love in all its forms while tapping into Gen Z and millennial behaviors around self-expression, DIY beauty, and social sharing.

To mark the season of love, Beetles Gel Polish will invite 30 lucky couples to enjoy a memorable Valentine’s Date Night, featuring customized floral bouquets, a specially curated Valentine’s dinner, and exclusive Beetles Valentine Heart Boxes.

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