Vaseline tapped Eagles’ former player and forever fan, Beau Allen, to inspire everyone to support their skin this winter. 

This partnership highlights jelly as the ultimate game-day hack for skin barrier care and aims to make a real community impact. Channeling the passion of Philadelphia Eagles fandom beyond the stands —Allen and Vaseline encourage fans to take skin care as seriously as game day. 

Kate Godbout, Head of Vaseline Brand, North America, said, 

“Spending time outdoors in cold weather can be tough on skin, and that’s something Philly fans understand well. The energy of this community made it the perfect place to bring this Vaseline hack to life — combining game-day passion with Vaseline’s long-standing commitment to helping protect skin from dryness and supporting communities beyond the season.”

In addition to this stadium spectacle, this campaign has also donated over 1000 products via Vaseline Winter Healing Kits to the Philly community as part of the Vaseline Healing Project. 

Vaseline is tapping Eagles players, Wives and Girlfriends of players (WAGs), content creators, and superfans to bring even more importance to this impactful and eye-catching campaign. 

To bring the campaign to life, Vaseline joined fans at Lincoln Financial Field during the Philadelphia Eagles’ final regular-season game, where the brand distributed Vaseline Original Healing Jelly to fans braving cold, dry conditions at the official Vaseline tailgate. 

The tailgate experience was a moment for fans to engage with this iconic product, enjoy free face painting, and learn about the favorite not-so-secret winter weather hack used by many professional athletes. 

Vaseline, Beau Allen, and Eagles superfan Bubba Collins tackled the harsh winter cold by helping assemble 300 Vaseline Winter Healing Kits. 

These kits will be donated to the local community, reinforcing Vaseline’s belief that protecting the skin barrier matters both on and off the field and amplifying the brand’s more than a decade-long commitment to advancing equitable skin care access.

Through the Vaseline Healing Project, Vaseline has supported communities in need with more than 10 million donated products since its inception in 2015. 

As part of this campaign, the brand will extend that support by donating 1,000 products to United Way and NOMO Foundation, helping ensure access to essential skin care well beyond football season.

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