ColourPop has introduced the new Brow Boss 24HR Lifting Brow Gel & Brow Boss Pencil. 

The brow pencil has been upgraded based on consumer feedback. It offers a creamier glide, richer payoff, and a reinforced precision tip with a smooth retractable twist. 

The same seven Brow Boss shades are available with improved precision and durability. 

Infused with Panthenol to strengthen & condition, the ultra-fine tip defines, shapes, and fills with a waterproof color that lasts all day without smudging. 

The new Brow Boss 24HR Lifting Brow Gel is a multi-use brow gel. 

It’s a flake-proof, clear gel that works around the clock with a formula that sets, lifts, and nourishes, won’t budge for 24 hours, and doesn’t leave a crunchy feel. 

It’s infused with Rosemary Extract to support growth and Panthenol to strengthen & condition.

The brow gel brush has different sized bristles on each side for different purposes. The longer bristles are good for grooming and shaping, while the shorter bristles are perfect for setting and laminating.

Also, for the campaign, ColourPop used its own employees in the ColourPop office. 

Shades include Blonde, Taupe, Light Brown, Brunette, Dark Brown, Ash Brown, and Soft Black. 

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