Sol de Janeiro body care brand invites the world to rewrite the way it talks to itself. 

The new global campaign, Inner Monologue, Rewritten, stars comedian and actor Meg Stalter alongside actor Jaz Sinclair, and launches with Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist.

The campaign brings warmth, light, and a fresh perspective to the start of the year. It is beauty that talks back with humor and compassion, reframing self-talk through self-celebration and delivering the glow of Sol de Janeiro.

Heela Yang, Co-Founder and CEO of Sol de Janeiro, said,

“Our inner voice can be our biggest critic or our biggest fan. This campaign is about choosing celebration, catching yourself in those quiet moments, and meeting them with kindness and laughter.”

 Available exclusively at Sephora and DTC, the campaign also spotlights the brand’s full body care portfolio, perfectly timed for a January reset. 

Sol de Janeiro is reclaiming January as a celebration of warmth, light, and joy at the height of Brazilian summer, countering the cold weather. 

At a time when the beauty conversation is shifting from perfection to emotion, Sol de Janeiro continues to lead, turning inner talk into inner celebration. Claiming the most powerful beauty transformation starts with how you speak to yourself.

Inspired by Yang’s own experience as a founder and mother, the campaign reflects the real power of the words we tell ourselves.

Humor & Heart Campaign

Jordan Saxemard, Global Chief Marketing & Digital Officer of Sol de Janeiro, said, 

“We wanted to make beauty feel emotional again. Meg brings laughter, Jaz brings light, and together they show that confidence can sound as good as it looks. This campaign takes what is often silent, the way we talk to ourselves, and turns it into something loud, funny, and beautiful.”

Together, Stalter and Sinclair bring both sides of the inner voice to life, the chaos that makes you laugh and the calm that makes you glow.

Meg Stalter, the breakout comedian from Hacks and Too Much who has been garnering massive public attention with her bold rewriting of the rules of red carpet appearances, brings her signature wit and “weirdness” to Sol de Janeiro’s mirror moments, turning self-talk into punchlines that glow. 

Jaz Sinclair, known for Gen V and Chilling Adventures of Sabrina, grounds the campaign in calm and compassion.

Through Rosa Charmosa and Cheirosa 91, Sol de Janeiro brings the Sun of January into the body. 

With sensorial textures and enveloping scent, the brand reinforces that confidence is not something you put on, but something you feel, built through moments of care, warmth, and self-celebration.

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