L’Occitane Group announced the 50th anniversary of L’Occitane en Provence, its heritage brand, and the genesis of the Group’s global vision. 

This milestone reflects more than the longevity of the iconic Maison L’Occitane en Provence. 

It stands as a testament to five decades of forward-looking, sustainable growth, driven by expertise in formulating sensorial beauty and wellness products that use high-performing natural ingredients and a deep-rooted commitment to people and the planet.

L’Occitane en Provence History

L’Occitane en Provence was founded by eco-pioneer, Olivier Baussan, and developed internationally under the leadership of Reinold Geiger. 

Maison L’Occitane en Provence has built 50 years of expertise in transforming high-performing ingredients, such as Shea butter, Immortelle, and Almond, into formulas that combine sensoriality, efficacy, and sustainability. 

Today, L’Occitane en Provence remains true to its founding philosophy, using natural origin ingredients and expressing its expertise through sensorial, powerful beauty and wellness experiences, designed to be as sustainable as possible. 

The brand has always been committed to crafting high-quality products, formulated with responsibly sourced natural ingredients and delivering visible results.

The journey has also been a deeply human one, woven through inspiring encounters and relationships along the way. Inspired by its founder’s early encounters in Burkina Faso, L’Occitane en Provence now works with over 6,000 women across shea cooperatives, using 100% organic, fair-trade shea butter to support both skin and the communities that produce it.

The golden anniversary also marks a reinvention for L’Occitane en Provence, one where heritage meets modernity, reaffirming its roots and its connection to the land, producers, and artisans of Haute-Provence. 

This renewed focus ensures that L’Occitane en Provence’s legacy is not only preserved, but also actively shared and re-imagined for the future.