Drunk Elephant unveiled a new, evolved brand direction, spotlighting innovative skincare with powerful ingredients and efficacious levels of actives designed to deliver real results. 

With the launch of its “Please Enjoy Responsibly” campaign, Drunk Elephant emphasizes science-backed skincare to support customers in determining exactly what their skin needs to see transformative results. 

The campaign is a call to action to customers to please moisturize, brighten, glow, exfoliate, and hydrate responsibly.

Tiffany Masterson, Founder of Drunk Elephant, said, 

“‘Please Enjoy Responsibly’ is an invitation to think differently about skincare. It means using effective actives, supporting the skin barrier, and taking a long-term approach to skin health. This campaign brings clarity to the philosophy that shaped the brand from the very beginning.”

Drunk Elephant has updated retail merchandising and the brand’s social platforms to reflect the new brand look and feel.

Barbara Calcagni, President, Global Brands – Drunk Elephant, NARS, & Dr. Dennis Gross Skincare, commented, 

“Drunk Elephant has always maintained a disciplined approach to formulation and a clear philosophy around long-term skin health. From day 1, the principle has been simple: everything the skin needs, nothing it doesn’t. As we usher in the next chapter of Drunk Elephant, this campaign expresses our commitment to serving our community – consumers who are deeply invested in their skin and value both ingredient integrity and proven results.”

All Drunk Elephant products are formulated without ingredients that can be at the root of common skin issues or may interfere with product effectiveness. 

Brand products are designed to support skincare enthusiasts who approach skincare with intention and want to achieve long-term skin health.

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