Cosmoprof Worldwide Bologna 2026 will open its doors on March 26th—and it’s the show’s 57th edition. More than 255,000 international visitors are expected, turning Bologna into the world capital of the professional beauty industry.

Cosmoprof in Bologna is a popular B2B event for the beauty and packaging industries. The show is divided into three distinct show-in-shows, which will open on the same day—Cosmopack; Cosmo Perfumery & Cosmetics; and Cosmo Hair, Nail & Beauty Salon. Cosmopack and Cosmo Perfumery & Cosmetics are two-day events, ending on March 28th, while Cosmo Hair, Nail & Beauty Salon runs through March 29th.

“Cosmoprof Worldwide Bologna has a unique ability to combine extensive global reach, high-level networking, and trend forecasting,” says Enrico Zannini, General Manager, BolognaFiere Cosmoprof. “For new players, it represents a launchpad; for established names, it remains a benchmark in the international beauty calendar.”

What’s new this year? A floor plan designed for easier networking. New spaces will be dedicated to commercial pitches, institutional presentations, and networking. Speakers will discuss emerging trends and high-potential markets.

Attendees will have the opportunity to meet with over 3,000 companies from more than 60 countries. Exhibitors’ latest innovations will be on display throughout the large exhibition space, which includes more than 200,000 square yards.

For beauty brands, it’s an opportunity not to miss, Zannini notes. “In today’s global context, with uncertainties affecting some mature markets, Cosmoprof offers a strategic opportunity for brands to diversify exports, while exploring emerging markets and other fast-growing areas of the industry,” he says.

Cosmoprof Worldwide Bologna Reports Growth

Organizers say interest in Cosmoprof Worldwide Bologna continues to grow each year. In 2025, the event recorded a 4.5% increase in attendance, compared to the previous year. Participants from more than 150 countries traveled to the show, and included more than 21% first-time visitors.

“For 2026, we expect attendance to continue growing, in line with the positive trend of recent editions,” says Zannini. “Interest from international markets remains strong, particularly among retailers, category and merchandising managers, and importers and distributors, all seeking innovation and a global perspective on beauty brands,” he explains.

Cosmopack 2026 Highlights

Visitors attending Cosmopack 2026 will experience a comprehensive journey through the entire production supply chain. Five halls will host leading global players from the ingredients, fragrances, machinery, automation, packaging, and contract manufacturing sectors.

Raw material producers and sustainability-oriented start-ups will be located in the Fragrance & Ingredients zone. Walk through Hall 19, where you’ll find an overview of the most advanced production and packaging technologies.

Other areas will be dedicated to full-service solutions, formulations, and packaging. Cosmopack’s exhibitors will present the latest innovations in textures, materials, dispensing systems, and turnkey solutions. “Exhibiting at Cosmoprof means entering an international business ecosystem where strategic buyers, top-tier distributors, and emerging markets converge,” Zannini adds.

Don’t miss the educational program, which will focus on future technologies—and the Cosmopack Awards, celebrating excellence across the supply chain.

Planning to Attend?

As the global beauty industry becomes increasingly competitive, attending Cosmoprof Worldwide Bologna helps you stay a step ahead in an ever-evolving industry. Strong partnerships, collaboration with key players, and commercial synergies are all crucial to a brand’s success.

Purchase an Early Bird ticket at Cosmoprof.com through March 9.

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