L’Oreal-owned YSL Beauty launched a new flanker fragrance to its Libre Franchise, Libre Berry Crush.

Libre Berry Crush Eau de Parfum is a delectable reinterpretation of Libre’s iconic Floral Lavender.

A fruitier reinterpretation of Libre’s iconic floral lavender, Libre Berry Crush is infused with raspberries, coconut, orange blossom, and lavender.

With Libre Berry Crush, the sexy-cool it-couture bottle designed by Suzanne Dalton gives ultimate gourmand luxury. 

Infused with delectable raspberry nectar, the sleek, tuxedo-inspired bottle turns into a vibrant jewel, elevated by the oversized gold horizontal Cassandre logo. 

Bent to follow the sharp angle of the bottle and nailed to the glass, the YSL logo gleams like a piece of couture jewelry.  

In another provocative detail, a precision-cut glass V underlines the décolletage of the Y, cutting deep into the glass of the bottle. Adding a touch of couture asymmetry, the slanted black cap accents the sleek golden chain wound around its neck.

Tangy raspberry is crushed into Libre’s warm floral signature between Lavender from France and sensual Orange Blossom from Morocco. This vibrant blend effortlessly melts into a creamy Coconut Accord, balancing freshness with irresistible warmth and addictive indulgence. 

Anne Flipo and Carlos Benaïm, Master Perfumers of Libre at IFF, said, 

“To reinvent Libre with a hint of impertinence, we captured the sensation of a pulpy raspberry as you crush it in your mouth, tangy at first, then juicy and sweet. A statement fragrance, expressing an unapologetic, playful femininity.”

Berry Crush Campagin

The new fragrance is embodied by ambassador Dua Lipa, in a sensorial campaign exuding yummy luxury, directed by the award-winning photographer and filmmaker, Diana Kunst. 

In the campaign video, a raspberry popsicle bursts from the screen. Dua devours the vibrant, juicered fruit, and spray of Libre Berry Crush unleashes Dua Lipa’s freedom.

Beyond the female gaze, the campaign celebrates the meeting of two trailblazing female voices, with Dua Lipa’s fiery interpretation of “Think”, a powerful anthem written by Aretha Franklin.

Read Next

YSL Beauty Announces New Rewilding Program

YSL Beauty Taps Shai Gilgeous-Alexander as a U.S. Voice of Myslf Absolu