Seven years in the making, Estée Lauder’s iconic Double Wear Stay-in-Place Foundation has been reimagined with a new formula and new campaign.

The new Double Wear delivers even better wear, comfort, and enhanced skincare benefits, shaped by evolving modern consumer needs and the brand’s relentless pursuit of excellence. 

Newly announced Global Ambassador Daisy Edgar-Jones and North America Ambassador Nia Long will highlight the new formula in a campaign starting February 2.

Reformulated for the first time since 1997, over 100 scientists and insights from 7,500 skin tones and 15,000 skin datapoints were used to create the new formula. 

Upgraded from 24 to 36-hour, the color-true wear is powered by Polymer Mesh Matrix Technology to be transfer-proof, waterproof, and resistant to sweat, heat, and humidity.

A new Double Balancing Complex with AlgaNiacin delivers 36-hour oil control and 72-hour hydration, visibly reducing oil production over time.

Now with 57 expertly crafted shades, developed through over 15 years of Color Capture Technology, more shades ensure the same true-to-skin match with enhanced color-treated micro-pigments in a more dimensional finish.

The new formula is buildable and breathable with a dimensional matte finish with medium-to-full coverage that moves with skin for a weightless, skin-like feel.

It is oil-free, dermatologist- and ophthalmologist-tested, non-acnegenic, and free of animal-derived ingredients, drying alcohol, sulfates, and synthetic fragrance.

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