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This is part of a beauty restructuring as LVMH focuses on high-performing luxury beauty assets.
February 18, 2026
By: Rachel Klemovitch
Assistant Editor
According to reports, LVMH is exploring the sale of heritage makeup brand Make Up For Ever. This is part of a broader restructuring of its beauty division.
LVMH acquired Make Up For Ever in 1999. However, the group now views the 42-year-old brand as too mass and not aligned with its core luxury focus.
One source said LVMH approached several beauty companies and private equity firms to sell Make Up For Ever, distributing exclusively through cosmetics retailer Sephora in Europe and North America.
LVMH’s current restructuring plans aim to shift focus to high-performing luxury beauty assets like Dior fragrances and lipsticks.
The restructuring of LVMH’s beauty division closely follows the recent departure of Stéphane Rinderknech.
He was replaced earlier this month by Véronique Courtois, who was appointed Chairman and Chief Executive of Parfums Christian Dior and LVMH’s beauty division.
This also follows reports of LVMH potentially looking to divest in Rihanna’s Fenty Beauty.
ELC Unpacks Dr. Jart From Group Sale-According to Reports
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