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Sabeen Mlian joins the brand from Performance Beauty Group as founder Alicia Grande steps into a new role.
February 18, 2026
By: Rachel Klemovitch
Assistant Editor
Lash and brow serum brand Grande Cosmetics appointed Sabeen Mian as Brand President, as founder Alicia Grande steps into the role of the brand’s Chief Visionary Officer (CVO).
Alicia Grande will continue to drive the brand’s vision alongside Mian and spearhead growth and innovation.
Mian joins Grande Cosmetics following her successful two-year tenure as President of the Lash Division at Performance Beauty Group, Grande Cosmetics’ parent company.
In her expanded role, Mian will lead Grande Cosmetics alongside fellow Performance Beauty Group brands: Lilly Lashes, Velour Beauty, and FlutterHabit.
Alicia Grande said,
“I will continue to serve as a North Star for the vision of the company as I pivot to Chief Visionary Officer. I remain committed to honoring our roots while driving continued innovation as the number one lash and brow serum brand in the United States. This transition, alongside Sabeen’s appointment, reinforces Grande Cosmetics’ position as an industry leader.”
Mian brings deep expertise in omni-channel commerce and strategic brand development. Her background includes senior leadership positions as President at Beauty Pie and multiple executive roles at IPSY.
Throughout her career, she has built brands from the ground up, accelerated omnichannel expansion across DTC, wholesale, and Amazon, and optimized businesses for sustained success.
CEO of Performance Beauty Group, JuE Wong, commented,
“Having so many of the lash division brands under one President allows for a unified trajectory, vision, and standard for growth. The expansion of Sabeen’s portfolio was a natural choice. To have Sabeen leading the reins of Grande Cosmetics, alongside this new chapter for Alicia, will take the brand to new heights.”
These appointments signal aggressive growth for Grande Cosmetics and Performance Beauty Group’s continued dominance in the lash and brow industry.
Grande Cosmetics continues to innovate across the brow, lip, and lash categories under Mian and Grande’s leadership.
Beauty Brands’ President & CEO Appointments of 2026
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