Clarins launched an exclusive in-store service that sets a new benchmark in precision makeup matching. 

The Clarins AI Shade Finder integrates an AI-driven makeup recommendation engine to assist customers and Beauty Advisors.

Developed in collaboration with IlluminateAI, this breakthrough technology brings together cutting-edge science and beauty expertise to deliver the most accurate shade-matching experience.

Clarins AI Shade Finder transforms a standard smartphone into a device capable of accurately reading the unique color signature of every skin tone in less than 60 seconds. 

Instead of relying on a single photo, the system captures a rapid sequence of images while changing the phone screen’s light. 

By analyzing how light reflects on the skin, the algorithm can precisely identify skin tone, undertone, and overall colorimetry.

Konrad Jarausch, Founder & CEO of IlluminateAI, said,

“It’s like turning a smartphone into a scientific reader of skin color. The technology quantifies pigmentation and undertones with a level of precision that was previously impossible in-store with a smartphone. It’s 10 years of make-up expertise, now accessible through a simple face scan.”

Clarins Beauty Advisors can recommend the ideal foundation shade and a fully personalized makeup routine, all harmonized to naturally enhance the customer’s complexion.

Clarins AI Shade Finder is currently deployed in more than 100 Clarins boutiques and counters across 7 countries. 

The device also supports the launch of the new Double Serum Foundation, with additional geographies to follow this spring.