Elizabeth Arden debuted Eternal Aura, a new Eau de Parfum that captures the essence of modern femininity. 

Eternal Aura marks the brand’s first flagship fragrance launch in eight years, signaling a new chapter for Elizabeth Arden. 

Eternal Aura honors the brand’s heritage with an elegant bottle design inspired by Elizabeth Arden Salons. 

The cap and carton feature a monogram pattern found in the salons, reimagined in brushed gold to complement the original Arden Pink.

Amber Garrison, President of Elizabeth Arden & Fragrances, said,

“Every detail of this new fragrance has been carefully crafted to represent today’s women in all our wonderful complexities. Eternal Aura is a reflection of the confidence, resilience, and beauty embodied by women everywhere, so that every spritz of this new scent acts as a reminder to let your own aura bloom.”

Created by women, for women, this perfume launch features actress Leighton Meester as its global face in a new campaign.

Eternal Aura Eau de Parfum is a floral amber fragrance. 

It opens with a sparkling burst of dragon fruit, golden pear, and pink pepper. It combines with magnolia, peony scents, and an exclusive Elizabeth Arden co-distillate of rose and ambrette. 

Base notes include sandalwood, creamy musk, and tonka bean.

Co-created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo with IFF’s Science of Wellness, this fragrance features natural ingredients scientifically proven to enhance energy, self-esteem, and happiness.

The global campaign kicks off in the United States across Elizabeth Arden’s owned channels and in-person activation for press and consumers, and will expand internationally with television commercials, out-of-home placements, and a strong presence across digital and social platforms.

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