It’s an exciting time for ‘beauty tech,” as interest in high-tech beauty devices—and next-level packaging—grows. Futuristic beauty devices are taking professional and at-home treatments to the next level. 

The Spate Popularity Index (U.S., ending November 2025) reports that the skincare devices category is up +18.5% year-over-year across platforms. The data shows a rising consumer interest in at-home tools and tech-enabled routines.

Mathilde Riba, Beauty Insights Analyst at Spate, says that consumers have a greater awareness of skincare devices, and expects to see a rise in use in the months ahead. Riba notes that several strong macro trends, including longevity-led beauty behaviors, are fueling beauty tech’s momentum. “Beauty consumers are prioritizing long-term skin health. They’re actively seeking microneedling serums and red-light therapy to replicate professional treatments at-home,” she says.

Spate’s report indicates strong overall growth for beauty tech devices, but many categories still show low popularity, explains Riba. “This indicates that most devices remain relatively early-stage—not mainstream yet,” she says. “However, skincare water filters and LED face masks are already at medium popularity, suggesting they are closer to broader adoption.”

Which skincare devices are the most popular and fastest-growing, based on Spate’s report?

• Ultrasonic Skin Scrubbers — +294%
• Facial Massage Devices — +179%
• Skincare Water Filters — +153%
• Red Light Face Masks — +67%
• LED Face Masks — +39%
• Red Light Wands — +27%

Rising Interest Inspires New Launches

Many beauty brands are betting that more mainstream consumers are ready for high-tech beauty devices, and understand their benefits.

Joe Cho, Media Relations Team Lead at Medicube, says that technologies like red-light therapy are increasingly becoming a part of the consumer’s everyday skincare routine. “As these devices become more widely adopted, we believe high-tech beauty is moving firmly into the mainstream,” he says.

Predicting that high-tech skincare devices won’t be a niche category for long, Cho says, “For us, this category will play an increasingly important role in the future of skincare.”

How do these devices work? Light therapy devices, including LED-based tools, aim to deliver “light energy” to the skin’s cells to enhance their performance. “It’s this activation of cellular functions that makes LED technology such a powerful skincare tool,” explains Selma van Asselt, Silk’n Skin Technician, Cosmetics Developer, and founder of DermXpert.

“LED therapy is so effective because it directly addresses the way our skin cells work,” says van Asselt. “Each second, our cells are carrying out about 100,000 tasks, all of which are powered by light.”   

Due to rising consumer interest, some beauty brands are pairing their skincare offerings with an electronic device—or looking into development options. But developing a high-tech tool is no easy feat. “With an electronic device, you’re designing a system. Hardware, software logic, ergonomics, safety, and user behavior all have to work together seamlessly,” says Anika Sekhri, Global Product Marketing Manager at Foreo. 

Making Packaging High-Tech

Nuon Medical’s expertise lies in making packaging high-tech with its ability to shrink clinical-grade technology—LEDs, sensors, micro-currents—directly into primary packaging. “We are witnessing the end of the ‘passive container’ era. Beauty tech is not a passing trend; it is the fundamental evolution of the industry. In the near future, a product that only sits in a bottle without some form of delivery logic will feel as obsolete as a rotary phone,” says  Alain Dijkstra, Founder and CEO of Nuon Medical.

Here’s our roundup of all the latest innovations in beauty tech.

L’Oreal’s LED Face Mask is a CES Innovation Award Honoree

“LED tech is here to stay,” says Sue D’Arcy, CEO and Founder of iSmart Developments. The UK-based leader in LED device innovation worked with L’Oréal Groupe to develop its LED Face Mask. It’s a 2026 CES Innovation Award honoree. The ultra-thin flexible mask is currently a prototype, and is expected to launch in 2027.

The lightweight mask is comfortable to wear. It aims to reduce the visible signs of aging, such as fine lines, sagging, and uneven tone. A skin-safe micro-circuit integrated into the mask precisely controls the emission of two selected wavelengths of light. Red light at 630nm stimulates collagen and elastin to firm and smooth skin. At the same time, near-infrared light at 830nm penetrates deeper to reduce puffiness and boost circulation.

“L’Oréal chose us as a partner because of our decades of experience,” D’Arcy says. iSmart’s mission is to visibly improve skin health with its innovative, scientifically proven therapeutic technologies. And, the company has the research to back its efficacy claims. D’Arcy explains, “Not everyone has the clinical data. We’ve spent over two decades building deep expertise in LED phototherapy, regulatory excellence, and scalable innovation. Combining our light-based solutions with L’Oréal’s skincare formulation expertise, consumers will see results.”

An Efficacy-Boosting Cap

The team at Nuon Medical excels at incorporating various technologies into packaging. The team can engineer a jar’s cap, for example, to measure the skin’s hydration levels—turning the packaging into a device. This is just one of Nuon Medical’s multitude of ideas for creating “smart packaging.” 

Italian brand Vagheggi Phytocosmetici partnered with Alain Dijkstra, CEO of Nuon Medical and his team, to enhance the performance of its Longévité 75.25 cream. The anti-aging cream is in a jar with an enhanced “smart cap.” Nuon Medical designed and developed the cap, which the brand calls an Efficacy Booster Device.

The jar’s cap works in synergy with Longévité’s formula. The cap integrates four technologies—red light (630 nm), microcurrents, therapeutic warming, and vibration—all delivered through the primary packaging, without requiring a separate device. All work together to deliver targeted rejuvenation, the brand says.

Vagheggi Phytocosmetici’s Longévité day cream formula contains active ingredients that target 12 signs of aging. It claims to protect, nourish, stimulate, and brighten the skin.

The brand conducted a study with 20 participants, ages 40-65, with visible wrinkles. Participants applied the product twice daily for 14 days and used the package’s Efficacy Booster Device once daily for three minutes. Average wrinkle depth was reduced by 14.8%—and 100% of participants reported improvements in skin firmness, radiance and hydration, and noting a lifting and reshaping effect.

Medicube’s Booster Pro Combines Multiple Treatments

Medicube, a “K-beauty tech” company based in Seoul, South Korea, specializes in innovative beauty devices—and aims to make professional clinical treatments accessible at home. The company validates proprietary technologies and conducts performance and safety tests as part of its development process.

Medicube’s Booster Pro is a six-in-one spa-grade facial device that delivers professional-level skincare results. “It integrates several technologies into one comprehensive device. It offers a level of versatility and performance that sets it apart from other beauty devices on the market,” says Cho. 

LED light therapy is incorporated into Medicube’s Booster Pro device to support overall skin health. It has four modes: Booster Mode improves product absorption; Derma Shot Mode supports facial contouring with EMS; MC Mode uses microcurrents for skin firming; and Air Shot Mode is a needle-free way to refine skin texture.

Multiple clinical trials demonstrated the device’s efficacy. “Participants observed meaningful improvements in skin elasticity and lifting,” Cho says. The device’s Booster Mode and Air Shot Mode showed an over 700% increase in skin permeability, in testing.

The Challenges of Developing Beauty Devices

Finding a supplier partner to help develop and bring a new product to market is always a challenge—and this is especially true for brands developing beauty devices. “There are many suppliers promoting a wide range of technologies, but not all can deliver noticeable results. This is why we decided to strengthen our in-house development capabilities,” Cho says. 

Medicube’s dedicated technology-focused R&D center allows the team to focus on efficacy and user experience. “We are able to maintain greater control over the entire development process, from technology, design, and testing to performance. By developing devices internally, we can evaluate which technologies truly deliver results. We can also repeat testing to ensure all our devices meet clinical-level standards while being suitable for at-home use,” he explains.  

Light Therapy for Hair

High-tech beauty devices are not only infiltrating skincare, but hair care as well. Foreo has expanded its skincare device lineup to include the hair and scalp treatment device, Flip Play. The new palm-sized device launched last November.

Flip Play is an Advanced LED Light Hair Brush, and the first brush to deliver a hair and scalp treatment, the company says. Flip Play’s LED light therapy helps to reduce breakage, calm the scalp, and revitalize hair follicles. 

Foreo developed its LED hair brush entirely in-house, which gave the team full control to refine every detail. “We were trying to do something new. The brush had to detangle effortlessly, while delivering real hair care benefits,” explains Sekhri. 

A frame surrounds and protects the brush’s flexible TPEE bristles. Flip open the frame, and it serves as a handle. There are three different light settings. Red stimulates the scalp and promotes follicle health. Blue calms the scalp to address oiliness and flaking. Green helps to boost circulation. The brush’s anti-static coating minimizes frizz. The brush, compatible with wet or dry hair, will run six hours on a single charge.

Foreo’s team evaluated every design detail, researched different hair types, and conducted testing. The brand evaluated the brush at every stage of development stage, from the earliest functional prototypes to the final production models. “We tested the brush with different types of hair, in various textures, lengths, and condition,” says Sekhri. “Weight, bristle flexibility, ergonomics, and LED light all had to work together seamlessly. We went through multiple iterations to get the brushing experience just right. It had to feel intuitive in the hand, and improve hair health,” she explains. 

AI Powers the Swan Beauty Mirror

Swan Beauty, a beauty tech company co-founded by Colby Mitchell, launched an innovative mirror in January. Powered by AI, the Swan Beauty Mirror helps users apply makeup while offering personalized skincare advice. “It’s not just a device, it’s an invitation to a more elevated way of experiencing beauty,” says Mitchell. “I’ve always had a lifelong love of beauty—with a real desire for guidance, connection, and ritual within my everyday routine. I wanted to create a mirror that could truly ‘see’ me,” she says.

The Swan Beauty Mirror features a 15.6” full HD Samsung OLED touchscreen, an adjustable LED light surround, 4K camera, integrated speakers, and a microphone. The mirror’s advanced intelligence platform, Swan Labs, was trained by beauty experts.

The mirror’s dynamic overlay adapts to each user’s unique face shape to guide makeup application. It scans the user’s complexion to generate a personalized skin health score. An AI Skin Analyzer tracks seven key concerns—wrinkles, pigmentation, texture, oiliness, redness, acne, and UV spots. A step-by-step Personalized Routine Builder recommends cleansers, treatments, and moisturizers based on skin type. 

The Swan Beauty Mirror is an interactive platform with a social element. The Swan Social community offers a personalized feed of tutorials, product recommendations, and content tailored to the user’s facial features and skin data. Sync the Swan Mobile App, and users can watch, create, and share makeup looks. Luxury beauty retailer Cos Bar is a partner. Clé de Peau Beauté, Dr. Barbara Sturm, La Prairie, Charlotte Tilbury, and Parfum de Marly are a few of the retailer’s partner brands. 

A Facial Roller Uses Microcurrents to Increase Product Efficacy

Clarins Group’s myBlend partnered with Nuon Medical to launch “myLIFTINGroller.” “This innovation reflects the very essence of augmented beauty that we champion through our expertise and collaborative approach,” Nuon’s team states.

MyBlend aimed to redesign its facial tool, a massage roller, and enlisted Nuon Medical’s team to engineer it. The new roller had to deliver proven benefits, and be pleasurable to use. Based on clinical results and early user feedback, these goals were achieved.

Similar to myBlend’s original massage roller, the new roller has a dual-head design. Its new high-tech capabilities include microcurrent technology, which stimulates skin muscles to support collagen and elastin production. Vibration technology aims to boost microcirculation, oxygenate the cells, enhance radiance, and improve product absorption.

Nuon Medical’s team successfully achieved the brand’s vision, and managed the technical development process, from design to delivery. Development took place at myBlend’s logistics hub in Amiens, in northern France.

“Nuon’s inspired and creative solutions elevated our existing innovations without disrupting their essence,” says Virginie Avril, Marketing Director at myBlend. “We found a partner in Nuon, capable of not only of meeting our challenges, but exceeding them. We applaud Nuon’s creativity in helping us bring to life a tool that is desirable and effective,” she says.

Testing confirmed that using the roller increased the efficacy of myBlend’s Superserum Firmness, a pro-collagen peptide-rich serum. Thirty women, ages 45-60, participated in the brand’s study, which included instrumental measurements, density assessment by ultrasound, and 3D photography. Using the roller with the serum for seven minutes a day for 35 days showed visible results. Facial features appeared lifted, contours looked more sculpted, and the skin showed improved elasticity and density.

Nuon Medical’s Microneedling Applicator

As brands increasingly look to close the gap between in-clinic procedures and at-home skincare, Nuon Medical has introduced the Photo All-in-One Microneedling Applicator. Microneedling temporarily increases skin permeability, resulting in better product absorption and increased efficacy.

Microneedling uses a specialized device equipped with fine needles to create controlled micro-perforations in the skin. These micro-injuries trigger the skin’s natural repair mechanisms by stimulating collagen and elastin production through fibroblast activation. Enhanced microcirculation and accelerated cell renewal support skin regeneration, resulting in firmer, smoother, and visibly healthier-looking skin. 

The Photo All-in-One Microneedling Applicator fits comfortably in the palm of the hand. It has an LED light to stimulate blood circulation and soothe the epidermis. It enhances cellular activity and accelerates collagen and elastin production—two essential proteins involved in skin repair and rejuvenation. Its heating and cooling functions act on tissues, blood vessels, the lymphatic network, and cells. Heat promotes skin firmness and helps address loss of elasticity. Cold tightens pores and triggers a vasodilatory response that reactivates microcirculation. Together, these deliver an immediate radiance-boosting effect.

Nuon Medical’s team built its platform around modular, clinically inspired technologies. The company offers cooling tips for eye care, microcurrent-integrated applicators, and LED light therapy applicators. Each technology is designed to enhance a cosmetic formula by boosting penetration, improving treatment efficacy, creating a more sensorial user experience—and more.

Nuon Medical recently opened its first showroom designed as a hub for partnership discussions with brands, packaging manufacturers, and formulators. The new space is in Paris. “Our new showroom presents numerous creative pathways designed to help brands envision, explore and build a new generation of packaging solutions,” says Dijkstra. 

High-Tech Synergy—The Silk’n LED EMS Face Mask

The Silk’n LED EMS Face Mask combines LED light therapy with EMS (​​Electrical Muscular Stimulation) technology. Combining the two technologies, LED lights and EMS, is innovative, the company says. Each amplifies the other’s effect. This synergy encourages deeper tissue rejuvenation, the company says. 

“Beauty tech is moving beyond LED-only devices into a multi-technology era. Smarter, stacked-tech devices do more in less time,” says Isabeau van Maastricht, International Content & Campaign Manager at Silk’n. The mask delivers a 10-minute “facial workout” that promotes blood flow and cellular energy. Sixteen strategically placed EMS electrodes stimulate facial muscles with eight intensity levels. 

The mask has four light therapy settings. “Each light color penetrates different layers of the skin at varying depths. It targets specific molecules that activate particular skin benefits,” explains van Asselt. Mode 1 reduces wrinkles with four types of light—red (633nm), dark red (660nm), near-infrared (830nm), and deep near-infrared (1072nm). To address pigmentation and redness, Mode 2 includes amber (605nm), dark red, near-infrared, and deep near-infrared light. In mode 3, red and dark red light calms sensitive skin. Integrated into the device’s remote control, Mode 4 delivers a targeted blemish treatment with blue (405nm) light.

Amorepacific Onface LED Mask Has 3,770 Micro-LEDs

MakeON, an Amorepacific brand, developed the Onface LED Mask. It contains 3,770 micro-LEDs to deliver deep red light “repair energy” to the skin. The mask’s unique “FaceCloud Fit” means it hugs facial contours, and its inner layer feels soft against the skin. Each 0.1mm micro-LED rests gently against the face, with precision engineering that prevents light leakage and ensures optimal coverage.

There are two modes—a 9-minute Rejuvenating Mode to addresses the signs of aging; and a 15-minute Melaglow Mode to brighten the skin. MakeON’s testing shows results. Users reported a 1,795% increase in elastic fiber production; an 81% reduction in melanin pigment; and a 97% skin brightening recovery rate.

“Amorepacific aims to lead the global beauty and wellness industry with holistic longevity solutions,” said Hyojung Joo, Head of Digital Strategy Division at Amorepacific. “Building on the innovative technologies and products showcased at CES, we will continue to deliver integrated beauty experiences to customers worldwide.”

At CES 2026, Amorepacific debuted Skinsight. Amorepacific co-developed the AI-powered skin analysis technology with a research group from the Massachusetts Institute of Technology. Skinsight is a CES 2026 Innovation Award Honoree in Beauty Tech—for the seventh consecutive year.

Described as a next-generation “electronic skin,” Skinsight uses a thin sensor patch. Worn on the skin, the patch analyzes real-time skin-aging signals to predict aging patterns. AI uses the data to deliver personalized care recommendations.​

What’s Next—How Will Beauty Tech Advance?

As beauty continues to merge with wellness, the consumer’s perception of beauty seems to be changing—along with how beauty is defined.

What role will beauty devices play in the future? The consumer’s desire for beauty and wellness may cause beauty devices to infiltrate every aspect of our lives, some say. Canopy’s bathroom showerheads are one example. The company is repositioning utilitarian home products as beauty tools. (Stay tuned for our upcoming Online Exclusive.)

The high-tech devices and tools we highlighted here are just the beginning. We expect to see more advanced technologies continually transform all types of beauty products in the near future. 

Silk’n’s van Asselt predicts that as technology advances, devices will become better at analyzing skin and interpreting data. This will fuel the development of devices that are able to deliver more personalized treatments.

LED light therapy is a treatment modality that’s here to stay, says van Asselt. “Our bodies are made to absorb diffused light. It ignites a cascade of physical processes—one of which is the creation of cellular energy. Our need for photons and light will persist—it’s at the core of our existence.” 

We’re excited to see what lies ahead.