Beauty Launches

Old Spice & Super Mario Launch New Collection with Character-Inspired Packaging

In anticipation of the new Super Mario movie, Old Spice offers ‘star-powered scents’ with character and movie icons on the packaging.

Author Image

By: Rachel Klemovitch

Assistant Editor

Old Spice is offering a freshness Power-Up with a new, limited-edition Old Spice and The Super Mario Galaxy Movie Collection. 

This collaboration is in anticipation of the new Nintendo and Illumination movie event arriving in theaters on April 1, 2026.

Kate DiCarlo, Senior Communications Director at P&G, said,

“We aren’t just introducing a line of products; we’re giving fans the ability to smell like a hero. This collection combines the nostalgic joy of the Super Mario Galaxy game with the high-performance freshness men expect from Old Spice. It’s for the guy who wants to turn his morning shower into a cinematic power-up.”

The collection features five distinct scents, each inspired by the intergalactic environments of the cosmic new Nintendo and Illumination movie. Additionally, each scent features a different character and corresponding icons. 

  • Cosmic Quest: A clean fragrance with refined watery notes complemented with juicy sweet citrus notes and a rich base of signature wood and musk notes.
  • Desert Detour: A boozy fragrance with notes of aged bourbon and black cherry, plus a twist of orange peel notes finished with oak notes and vanilla sands.
  • Castle Crush: Juicy citrus notes like pineapple, bergamot, and grapefruit with peach and mango. Jasmine petals and leafy greens add a touch of golden radiance, while amber, coconut, and vanilla bring warm, skin-sweet depth.
  • Space Mischief: A modern masculine fragrance blending the sophistication of clean marine notes with a bold twist of citrus and melon notes.
  • Brooklyn Bounce: A veritable burst of exotic fruits. The fragrance evokes warmth and vibrancy, with bright citrus and sun-kissed florals resting on a creamy base of musk. 

Scents are available as an Aluminum-Free Deodorant Stick, Aluminum-Free Body Spray, Body Wash, 2-in-1 Shampoo, and Hand, Face, & Body Lotion.

Diamond Packaging Earns P&G 2025 Business Partner Award

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters