Men’s beard and hair dye brand Rewind It 10 announced it has partnered with global brand ambassador, DJ Khaled, to introduce a new shampoo formula designed to eliminate grey hair and restore natural-looking color.

Co-founder Carolyn Aronson said, 

“DJ Khaled’s Beard Color in Real Black remains our #1 best-selling SKU. His constant support, his iconic presence, and his genuine love for the formula have made this partnership incredibly powerful for our brand. As we introduce our new Progressive Greyaway Shampoo for Black Dye, there was truly no other choice to lead this launch. He uses it personally to maintain his color, and that authenticity makes this partnership powerful and real.”

The Progressive Greyaway Shampoo formula leaves no stains and no mess and requires no gloves to lather on.

Formulated with Argan Oil, Chestnut Seed Extract, and Hydrolyzed Pea Protein, the shampoo enhances shine and bolsters overall conditioning, resulting in hair and beard that look healthier and more natural than with traditional hair dye products. 

The shampoo is vegan, gluten-free, and ammonia-free, and it was developed to cleanse while gradually blending natural dark color while reducing the appearance of grey hair and beard. 

With each wash, the formula was made to progressively help hair and beard tones look richer, refreshed, and revitalized.

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