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K18 brought its Hair Flip Challenge to Grand Central Terminal and donated $100,000 to HairToStay.
February 27, 2026
By: Rachel Klemovitch
Assistant Editor
On February 19th, K18 brought its Hair Flip Challenge to Grand Central Terminal, turning the NYC transit hub into a social playground.
Commuters, creators, and beauty fans joined in celebrating healthy, confident hair – all while supporting long-time charitable partner HairToStay.
K18 donated $100,000 to HairToStay, a nonprofit providing low-income cancer patients access to scalp cooling subsidies to reduce hair loss caused by chemotherapy.
Hosted with Cole Walliser, GlamBOT director, the pop-up invited everyone to flip, pose, and show off their best hair moment for TikTok and Instagram.
Aveda Announces Refillable Packaging with AeroFlexx
Purple Mango Beauty Debuts Curl Training Haircare Tool
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