Beauty Launches

Estee Lauder & Diane von Furstenberg Launch InCharge Collection

This collab features a signature DVF print, “Cloud Patch,” for a water-based fragrance, blush stick, and lip oil trio.

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By: Rachel Klemovitch

Assistant Editor

Estée Lauder is partnering with Diane von Furstenberg to launch the limited-edition Estée Lauder x Diane von Furstenberg InCharge Collection, a dynamic collaboration rooted in empowerment, beauty, and timeless style.

The collection’s signature DVF print, “Cloud Patch,” is a graphic exaggeration of a cloud pattern. 

Inspired by the way in which water bends and refracts the world around it, the design symbolizes truth, movement, and the power of self-perception; it first debuted in the DVF Spring 2011 collection.

Together, the packaging and product design create a visual language of empowerment: a reminder that beauty is constantly evolving.

The collection introduces an innovative new fragrance, InCharge Essence d’Eau. This water-based fragrance reimagines how scent interacts with the skin, creating a sensorial experience. 

The collection also includes a Multi-Use Sculpting Blush Stick and Glossy Lip Oil Trio.

InCharge Collection

InCharge Essence d’Eau is a breakthrough water-based fragrance designed by Diane von Furstenberg for Estée Lauder.

Unlike traditional fragrances, InCharge Essence d’Eau is formulated without drying alcohols, allowing the scent to feel soft, weightless, and hydrating on the skin. The water-based composition enhances diffusion while preserving the integrity of each note.

An amber floral essence, InCharge Essence d’Eau contains top notes of saffron oil, mimosa absolute, and honeysuckle; middle notes of incense, rose oil, violet accord, and orris concrete; and a base of benzoin resin, incense wood, musk, and kyphi accord.

The Multi-Use Sculpting Blush Stick comes in ‘Pink Me,’ a universal pink shade with a peach undertone. The versatile creme formula glides on effortlessly for a sheer glow. It is also buildable for more impact.

The Glossy Lip Oil collection is a trio of lightweight oils designed to make lips look fuller, plumped with hydration for up to 8 hours. 

It is formulated with Jojoba, Sunflower, and Apricot Seed Oils and comes in ‘Dusk Pink,’ ‘Crystal,’ and ‘Salt Pink.’

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