Pacha Soap Co. is expanding its kids’ category nationwide at Whole Foods Market, with a new play-led bath collection.

The expanded lineup introduces three new early STEM-inspired formats: Mystery Color Bath Bombs, Fruit Crate Bath Bombs, and Bar Soap Buddies.

Each is designed to merge experiential play with clean formulations and reduced plastic packaging.

Alan Cunningham, President and COO of Pacha, said, 

“At Pacha, we believe bath time should be something kids genuinely look forward to. Through playful shapes, colorful surprises, and hands-on discovery, we’re turning a daily routine into an experience kids ask for — which makes it a win for parents, too.”

From fruit-shaped bath bombs to sea-creature soaps sized for little hands, Pacha continues to reimagine bath time through tactile design, imaginative shapes, and packaging that minimizes plastic without sacrificing delight.