Gen Z beauty and personal care brand eos has expanded its Cashmere Body Wash portfolio with the introduction of four fan-favorite fragrances: Strawberry Dream, Crème de Pistachio, Jasmine Peach, and Pomegranate Raspberry. 

This product expansion capitalizes on the brand’s rapid ascent in the highly competitive women’s body wash category, long led by legacy personal care players. 

Jonathan Teller, CEO of eos, said,

“Entering a category where consumers had plenty of options but few reasons to be excited, and doing it in a way that genuinely resonates with today’s consumer, has been one of our most exciting challenges yet. In just one year, the growth we’ve seen validates our belief in scent-forward, performance-driven innovation and reflects the trust our community places in us to keep raising the bar.”

Eos’ Cashmere Body Wash features a rich, skin-loving formula designed to gently cleanse while delivering long-lasting fragrance inspired by some of the brand’s most-loved scents.